"...a concise but meaningful discussion of the attributes, challenges, and rewards of being a principled and effective leader."

Our Mission

It’s not about things. It’s about people.

Without people, leadership would be easy—actually nonexistent. Yet people are all around us, whether in twos or threes or squadrons of hundreds, making leadership a daily challenge and test. Hence our theme: Leadership is all about people.

It’s not about things. Aircraft, furniture, printer ink—all soulless and inanimate—are the responsibilities of management. We manage things; we lead people. Confuse these jobs—managing when we should be leading—and we derail people and their potential. People have hearts, imagination, emotions, and a capacity for loyalty. To stay on track, they need “inspired influence”—Chuck Swindoll’s term for leadership.